Definition: effective rate
Effective rate is your total processing fees divided by your total card sales, shown as a percentage. It is the one figure that captures everything at once: the percentage rate, the fixed fee on each transaction, and any monthly or per-item charges a provider adds.
Two providers with similar headline rates can produce very different effective rates for the same store. That is why the cheapest credit card processing for small business can only be judged on your own orders. Use the fee estimator to calculate it.